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The desire to punch someone....

Have ya'll seen the new PSA that Kiera Knightly did?



I thought it was quite well done, and I hope that the campaign works. My first ever legal job was working at the Houston Area Women's Center as a legal advocate for battered women, and I really understood that this sort of crap happens at all income levels, education levels and societal levels. Drawing attention to it, I very strongly believe, helps women stop the cycle of violence.

Anyhow, so I'm checking out my various newsfeeds this morning, and I see this post on Jezebel:
Today on Good Morning America we learned that some people don't like Keira Knightley's anti-domestic violence ad because it was too ugly and violent - not unlike domestic abuse!

Though anchor Chris Cuomo points out that the leading cause of injury for women is domestic violence, advertising executive Jerry Della Femina doesn't think we should actually have to watch a man kicking Knightley in the PSA. "Couldn't they just show his face as he's kicking? No you had to see it," said Femina. He goes on to suggest that the people who made the ad just wanted to win an award, adding, "I don't think it's going to help anybody."
The clip is on the post, so you can watch this asshole wax eloquent on how we shouldn't push anyone's delicate sensibilities.

Fuck you Jerry Della Femina. The whole point of the PSA is to shock, disturb, and make people want this sort of thing to stop. Fading away from reality is why we're in this mess in the first place. People get killed all the time in our popular entertainment, and this is what goes too far? I suppose you think that those Very Special Episodes that no one watches are more appropriate? (BTW, I hated, hated, hated the Buffy episode Beauty and the Beast, because it was so ham fisted. It was the first Buffy episode I actively disliked.)

And fuck you, Good Morning America. Why hell are letting an advertising executive be the arbritor of what's appropriate and what's not appropriate? These assholes create the lines. They shouldn't be looked upon to tell us how we should feel about those lines.

Comments

( 5 comments — Say something )
charlayne
Apr. 3rd, 2009 05:36 pm (UTC)
Great ad.

And the ass may be secretly abusing his own...

Been there, had that, not something I want anyone else to go through. And it's not just hitting, words too.

I'm glad they are going that far.
charlayne
Apr. 3rd, 2009 05:39 pm (UTC)
BTW,..the youtube is gone, I only got what was in the GMA discussion.
archaica
Apr. 3rd, 2009 05:39 pm (UTC)
Yeah, I got pissed off that NBC turned to (surprise, CNBC anchor) Donny Deutsch to talk about an anti-smoking PSA. Heaven forbid they talk to someone who actually knows anything about tobacco or anti-smoking PSAs. Nope, they call in the snake-oil salesman.
raithen
Apr. 3rd, 2009 05:53 pm (UTC)
link removed by user. *BiG SIGH* (ps and random: Celosa and Crianza vids were AWESOME!!)
thatrachie
Apr. 4th, 2009 09:44 pm (UTC)
I read a very interesting article in The Guardian earlier this week, which is where I first found out about this advert. The view espoused was that the advert was unlikely to do much good because real women couldn't relate properly to a celebrity, especially one who they knew hadn't actually suffered domestic violence.

More importantly, however, the article said that a much bigger impact would be if, say, Brad Pitt appeared in such an advert as the agressor, with the message that anyone is capable of carrying out spousal abuse, but that nobody should simply accept it. This puts the emphasis on naming and shaming the abuser, which, in the long run, is surely going to be the best way of reducing the problem. The victim is in a much stronger position if there is support from their friends (and from the abuser's friends).

I'm still weighing up my feelings about the advert and the article I read, but both are certainly thought-provoking.
( 5 comments — Say something )